APPROACHING PRICING STRATEGY IN THE METALLURGICAL INDUSTRY IN THE CONTEXT OF ECONOMIC CRISIS

被引：0
|
作者：
Deac, Vasile [1 ]
Dobrin, Cosmin [1 ]
Stanescu, Aurelia [1 ]
机构：
[1] Bucharest Univ Econ, Bucharest, Romania
来源：
METALURGIA INTERNATIONAL | 2009年 / 14卷
关键词：
Pricing strategy; relevant costs; irrelevant costs; avoidable costs; sunk costs;
D O I：
暂无
中图分类号：
TF [冶金工业];
学科分类号：
0806 ;
摘要：
The effects of the global financial and economic crisis (also felt ever more intense in Romania) have already appeared and they will increase; the essential problem is to diminish these negative effects. From this perspective, approaching the pricing strategy in a new way-that is a better coverage, understanding, mastery and reassessment of all the initial and new elements that exist, all will have to be taken into account while making pricing decisions-may have a decisive role in solving this problem.
引用
收藏
页码：64 / 66
页数：3
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