An Approach to Enhanced Kansei Engineering

This paper presents evaluation methods by comparing of multi-faceted design approaches focused on Kansei definitions. The authors suggest subjective innate filter concept to explain the Kansei subjectivity. And the understanding on the subjectivity makes this Kansei definition different from the other definitions. Design researches have been evolved from object-entered to human-centered, and Kansei engineering is based on the human-centered understandings. The worthy of the current paper is that (1) the Kansei definition explains individual diverse decisions in the same situation; and (2) the definition clarifies the reason why individual experiences make decision differences.