STRATEGIC FOCUS AND OPERATIONAL PERFORMANCE OF THE MSE: AN ANALYZE AT DIFFERENT STAGES OF THE ORGANIZATIONAL LIFE CYCLE

This study investigated the relationship between organizational life cycle (OLC), strategic focus (SF) and operating performance (OP) of the MSE. For this, it was adopted a descriptive research with quantitative method and data were collected from 101 MSE. The findings indicate that there is a direct relation between the stages of birth, maturity, OLC rejuvenation and decline and external SF. There is a direct relation between the OLC rejuvenation phase and internal SF. OP is related to the growth and rejuvenation phases of OLC and relationship as the external SF, and does not, therefore, show this relation as the internal SF.