Marketing globally: Planning and practice

被引：0

作者：

Chen, ZY ^{[1
]}

机构：

[1] Michigan State Univ, E Lansing, MI 48824 USA

来源：

JOURNAL OF INTERNATIONAL MARKETING | 1999年 / 7卷 / 02期

关键词：

D O I：

10.1177/1069031X9900700208

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：96 / 97

页数：2

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