IMPLEMENTATION OF ECONOMIC VALUE ADDED IN CONDITIONS OF GLOBALIZATION

Globalization is an unstoppable phenomenon and it is impossible for a company to avoid it. Markets of different countries open and become one big worldwide market. This brings a lot of opportunities for a company, but also means that other companies can seize these opportunities. Company must be really competitive and effective in order to be successful. That is why they need to increase their performance. There are many modern managerial styles that can help a company to achieve increase in its performance. In order to gain increased performance a company must first be able to measure it, and compare the results of this measurement in different time periods. There are many methods to measure company performance. One of the most suitable and widely used all around the world is Economic Value Added. This perfolinance indicator along with identification of the key value generators and successful implementation of Value Based Management can help a company to significantly increase the performance of a company and thus increase its value and competitiveness in the global markets. Economic Value Added, if implemented correctly, has become a very useful tool to ensure success in this time. Thou it may sound easy, it is very complex and difficult process.