Neurosciences, neoliberalism and education

This article analyzes from the field of communication and education the neuroscientific project that sought to prevail in educational policies during the government of Cambiemos 2015-2019. A project that was characterized by its epistemological reductionism and a biopolitical conception of society, which used biologic techniques to link neuroscience with education. Starting from a qualitative methodology, this article analyzes the mercantile and business logics that sustain the hegemonic neuroscientific condition in different communication and educational spaces. This is what this article aims at, to problematize business subjectivity and to reveal the contradictions that the neoliberal model presents with educational policies.