Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants

被引:13
|
作者
Perez-Villarreal, Hector Hugo [1 ]
Martinez-Ruiz, Maria Pilar [2 ]
Izquierdo-Yusta, Alicia [3 ]
Gomez-Canto, Carmen Maria [2 ]
机构
[1] UPAEP Univ, Fac Mkt, Puebla 72410, Mexico
[2] Univ Castilla La Mancha, Sch Econ & Business Sci, Albacete 02071, Spain
[3] Univ Burgos, Sch Econ & Business Sci, Burgos 09001, Spain
关键词
food values; hedonic benefits; utilitarian benefits; attitudes toward eating hamburgers; purchase intention; PLANNED BEHAVIOR; EMPIRICAL-EVIDENCE; MEAT CONSUMPTION; UNITED-STATES; HEALTH; EFFICACY; BELIEFS; IMPACT; NORMS;
D O I
10.3390/su12187749
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted the food values scale to the context of fast-food hamburger restaurants. Data were collected from a survey of 512 Mexican consumers and analyzed using structural equation modeling (SEM). The results show that the strongest influences are those exerted by food values, first, on hedonic benefits and, second, on utilitarian benefits. In contrast, the weakest influence is that exerted by utilitarian benefits on attitudes, followed by that exerted by hedonic benefits on attitudes. Among other findings, this study highlights the importance consumers give to the taste and safety of food, as well as the greater importance given to hedonic benefits compared to utilitarian ones. These findings have several important implications for managers in the industry.
引用
收藏
页数:15
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