Group Recommendation with Latent Voting Mechanism

Group Recommendation (GR) is the task of suggesting relevant items/events for a group of users in online systems, whose major challenge is to aggregate the preferences of group members to infer the decision of a group. Prior group recommendation methods applied predefined static strategies for preference aggregation. However, these static strategies are insufficient to model the complicated decision making process of a group, especially for occasional groups which are formed adhoc. Compared to conventional individual recommendation task, GR is rather dynamic and each group member may contribute differently to the final group decision. Recent works argue that group members should have non-uniform weights in forming the decision of a group, and try to utilize a standard attention mechanism to aggregate the preferences of group members, but they do not model the interaction behavior among group members, and the decision making process is largely unexplored. In this work, we study GR in a more general scenario, that is Occasional Group Recommendation (OGR), and focus on solving the preference aggregation problem and the data sparsity issue of group-item interactions. Instead of exploring new heuristic or vanilla attention-based mechanism, we propose a new social self-attention based aggregation strategy by directly modeling the interactions among group members, namely Group Self-Attention (GroupSA). In GroupSA, we treat the group decision making process as multiple voting processes, and develop a stacked social self-attention network to simulate how a group consensus is reached. To overcome the data sparsity issue, we resort to the relatively abundant user-item and user-user interaction data, and enhance the representation of users by two types of aggregation methods. In the training process, we further propose a joint training method to learn the user/item embeddings in the group item recommendation task and the user-item recommendation task simultaneously. Finally, we conduct extensive experiments on two real-world datasets. The experimental results demonstrate the superiority of our proposed GroupSA method compared to several state-of-the-art methods in terms of HR and NDCG.