OPEN INNOVATION AS A EFFECTIVE WAY OF TRANSFER TECHNOLOGY BETWEEN UNIVERSITIES AND THE SECTOR OF COMMERCE

The open innovation phenomenon has developed from a small club of innovation practitioners, mostly active in high-tech industries, to a widely discussed and implemented innovation practice. Opening up the innovation process requires a set of instruments. Those tools, for example, enable customers to create or configure their own product with tools kits or enable companies to integrate external problem solvers or idea creators. Currently a broad awareness of open innovation and its relevance to corporate R&D. The implications and trends that underpin open innovation are actively discussed in terms of strategic, organizational, behavioral, knowledge, legal and business perspectives. Aim of paper is research and measure the results after five years since Open innovation has been supported by region government in South Moravian region in Czech republic and was implemented in innovation strategy of this region. Working together innovation strategy has managed to create hundreds of skilled jobs in dozens of new high - tech companies. One of the target is to reach successful cooperation between industry and universities. One of the very important tool, which was implemented is model of Open innovation session as a tool of transfer technology.