ENERGY EFFICIENCY IN THE SERVICE SECTOR

The emphasis of this paper is on the specifics of energy efficiency impact on the servicesector profitability. Illustrations of the theoretical and methodological presentations are based upon the comparison of the original empirical data of the European Union (EU) and Serbia. Data from the surveys conducted in the United States of America, Canada and Russia were used to further support the analysis. The results of empirical research show that energy efficiency in the service sector in Serbia is considerably lower than in the European Union and other countries with developed market economy. Therefore, it is necessary to introduce appropriate measures to improve energy efficiency of the service sector in Serbia in the future. These are: modern energy technologies, increase of renewable energy share in total final energy consumption, reduction of energy consumption throughout the supply chain, reduction of carbon dioxide emissions related to the energy consumption, construction of energy efficient office buildings and retail facilities, and improvement of the existing. The objective of such measures is to improve profitability in the service sector in Serbia.