Measuring the Effect of Business Intelligence Capabilities on Organizational Agility

The main objective of this study is to Measure the effect of Business Intelligence Capabilities on organizational Agility. Two dimensions were used to measure Business Intelligence Capabilities: competitive pressure and institutional isomorphism. The proposed model was tested in the context of Cellular Communications Companies in Jordan. The survey was administered directly to a total of (62) managers and head of section. Results suggest that competitive pressure and institutional isomorphism has a strong and positive impact on organizational Agility. Results confirm the varying importance a Business Intelligence Capabilities dimensions on organizational Agility. To maintain Superior competitive advantage, management in Cellular Communications Companies at Jordan must handle each dimension of Business Intelligence Capabilities.