Study on Technological Innovation Pattern Based on Norton model

There are two kinds of the technology innovation mode of automobile industry, that is the joint innovation and Self-innovation. Their effectiveness of innovation and market value can be obtained from diffusion. In this paper, characteristics of two kinds of innovation mode are analyzed, and the calculation results are compared based on Norton model by automobile market data for Chongqing. The results show that products of self-innovation are spread rapidly by the joint innovation, and their products can be balanced in market. It show that the relationship between the joint innovation and the self-innovation, and there is intense competition between them. Therefore, the ways of innovation can be improved to promote the ability of self-innovation of enterprises.