Examining Online Health Community Users' Information Adoption Intention

被引:1
|
作者
Zhou, Tao [1 ]
机构
[1] Hangzhou Dianzi Univ, Sch Management, Hangzhou, Zhejiang, Peoples R China
基金
中国国家自然科学基金;
关键词
Information Adoption; Online Health Community; Social Interaction; PURCHASE BEHAVIOR; SOCIAL COMMERCE; CONTINUANCE; CONSUMERS; TRUST; ANTECEDENTS; MOTIVATIONS; PERSPECTIVE; MODEL; PEER;
D O I
10.4018/IRMJ.287903
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
Due to questionable information credibility, users often hesitate to adopt the health information posted on online health communities (OHCs). This may undermine the sustainable development of OHC. The purpose of this research is to identify the determinants of OHCs users' information adoption intention. The results indicated that both information factors and social interaction affect the adoption intention. Information factors include argument quality and source credibility, whereas social interaction includes perceived similarity and familiarity. The results imply that OHCs need to ensure information quality and support users' interaction in order to facilitate their information adoption.
引用
收藏
页数:13
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