Research on customer relationship marketing based on buyers' market

被引：0

作者：

Zhu Xuejing ^{[1
]}

Yan Liang ^{[1
]}

机构：

[1] China Univ Geosci, Grad Sch, Wuhan 430074, Peoples R China

来源：

Proceedings of 2005 International Conference on Innovation & Management | 2005年

关键词：

buyers' market; transaction marketing; customer relationship marketing;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The buyers' market is the market where consumers are in the dominant position. Under the economic environment of buyers' market, the competition advantages of enterprises should be realized through gaining limited customer resources. The paper illustrates differences between transaction marketing and relationship marketing, analyzes the necessity of implementing Customer Relationship Marketing (CRM), and points out how to realize Customer Relationship Marketing to obtain the competition advantages.

引用

页码：605 / 608

页数：4

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