Project-driven Concurrent Product Development

When entering the global market, companies encounter several difficulties, the most severe being long product development times and too high costs of sequential product and process development. In order to overcome this problem, the companies will have to make a shift from sequential product development (which is wasteful regarding time and costs) to a project-driven concurrent product development as soon as possible. The article presents a procedure for project-driven concurrent product development by taking into account three strategic management methods: parallelness, standardization, and integration of product development processes. Also presented are the changes in organizational concept of the company, organization of processes, organization of work and organization of IT, which are required for a transition from sequential to concurrent product development. Finally, an analysis is presented on concurrent product development teams in a company; this analysis is a prerequisite for a transition to a new method of product development.