Acceptance Factors of Social Shopping

被引：0

作者：

Kang, You Rie ^{[1
]}

Park, Cheol ^{[2
]}

机构：

[1] Korea Univ, Grad Sch, Dept Digital Management, Seoul, South Korea

[2] Korea Univ, Sch Business Adm, Mkt, Seoul, South Korea

来源：

11TH INTERNATIONAL CONFERENCE ON ADVANCED COMMUNICATION TECHNOLOGY, VOLS I-III, PROCEEDINGS,: UBIQUITOUS ICT CONVERGENCE MAKES LIFE BETTER! | 2009年

关键词：

social shopping; collaborative shopping; social commerce sites; business model; acceptance factors;

D O I：

暂无

中图分类号：

TP31 [计算机软件];

学科分类号：

081202 ; 0835 ;

摘要：

In this paper, we looked at the state of typical Social shopping sites and analyzed the business model, service flow of social shopping sites firstly. And we did questionnaire research to know the main acceptance factors of social shopping of Korean consumers secondly. The hedonic and social-oriented motivations, perceived usefulness, ease of use, enjoyment, ages, one-month income levels variables were significant. Based on the results, we suggested some managerial implications for companies.

引用

页码：2155 / 2159

页数：5

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