The Application of Folk Art with Virtual Reality Technology in Visual Communication

At the end of the 20th century, the emergence and development of virtual reality display methods based on virtual reality technology is one of the most remarkable achievements in the field of digital design. In the late 20th century, rapidly developing virtual reality technology was gradually combined with computer multimedia display technology, and emerging digital information display means thus quickly became widely used in the design field. In today's information multimedia display field, multimedia display design using virtual reality technology has become one of the most important means of information display. In fact, in many fields, virtual reality display has been widely used and has produced certain social and economic benefits. At present, its specific application mainly focuses on commercial product display, architectural environment display, cultural heritage display and so on. This paper discusses its application and practical significance in the field of cultural heritage-folk art, while analyzing and discussing it, it provides a reference for further exploration of the development and innovation of virtual reality display design.