The scientific appeal of theorizing globalization lies in its range, its spectrum, but also in its unembraceability. Supposedly, one can perceive the global effects of a given analytically isolated phenomenon, but can hardly imagine globalization in its wholeness. For instance, it is easy to understand that we all, individually, by our ways of life, more or less contribute to greenhouse gases emissions. Thus we, individually, locally, regionally and in its final consequence globally, affect the whole planet. On the other hand, it is much more complicated to think of globalization per se - of it as a unifying process. The deconstruction of globalization proposed in this paper aims at causes, rather than effects, in providing alternative optics for theorizing and analyzing globalization. It applies the globalization paradigm to explain certain, in lay perspective very well known phenomena. Western Balkans and Slovenia serve as case studies for elaborating the effects of globalization in post-socialist space in both EU and EU-candidate settings, as well as vice versa: how local and regional processes influenced, enforced and reinforced the omnipresent phenomenon of globalization. It also emphasises the ambiguity of 'glocalization' in exploring more informed explanations. Here, the Local in its broader sense is seen and shown as a promoter and as a counterpart of the Global.
