The usefulness of experimental auctions in determining consumers' willingness-to-pay for quality-differentiated products

被引：46
|
作者：
Umberger, WJ [1 ]
Feuz, DM
机构：
[1] Colorado State Univ, Dept Agr & Resource Econ, Ft Collins, CO 80523 USA
[2] Univ Nebraska, Dept Agr Econ, Lincoln, NE 68583 USA
来源：
REVIEW OF AGRICULTURAL ECONOMICS | 2004年 / 26卷 / 02期
关键词：
D O I：
10.1111/j.1467-9353.2004.00169.x
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
The validity and effectiveness of using experimental auctions to elicit consumers' willingness-to-pay for closely related, quality-differentiated products is examined. The effect of panelists' demographics on bid values and auction winners, and the impact of experimental procedures on auction prices are analyzed. Demographic variables are poor predictors of bids and auction winners. Experimental procedures such as panel size and initial endowment influence market price level. Relative bid differences for paired samples are primarily influenced by relative differences in taste panel ratings. Relative willingness-to-pay values elicited through experimental auctions appear valid, while actual willingness-to-pay values are influenced by experimental design.
引用
收藏
页码：170 / 185
页数：16
相关论文
共 50 条
  • [21] Consumers' willingness-to-pay for sustainable food products: the case of organically and locally grown almonds in Spain
    de-Magistris, Tiziana
    Gracia, Azucena
    JOURNAL OF CLEANER PRODUCTION, 2016, 118 : 97 - 104
  • [22] Understanding Willingness-to-Pay Formation of Repeat Bidders in Sequential Online Auctions
    Goes, Paulo B.
    Karuga, Gilbert G.
    Tripathi, Arvind K.
    INFORMATION SYSTEMS RESEARCH, 2010, 21 (04) : 907 - 924
  • [23] CONSUMERS PREFERENCE AND WILLINGNESS-TO-PAY FOR PHARMACIST COUNSELING FOR NONPRESCRIPTION MEDICINES
    GORE, PR
    MADHAVAN, S
    JOURNAL OF CLINICAL PHARMACY AND THERAPEUTICS, 1994, 19 (01) : 17 - 25
  • [24] Organic consumers' price knowledge, willingness-to-pay and purchase decision
    Roediger, Manika
    Plassmann, Sabine
    Hamm, Ulrich
    BRITISH FOOD JOURNAL, 2016, 118 (11): : 2732 - 2743
  • [25] The Effects of Quality and Bio Labels on the Willingness-to-Pay
    Situmeang, Ricardo
    Situmeang, Frederik
    ADVANCED SCIENCE LETTERS, 2017, 23 (01) : 577 - 580
  • [26] Willingness-to-pay and quality of life in patients with vitiligo
    Radtke, M. A.
    Schaefer, I.
    Gajur, A.
    Langenbruch, A.
    Augustin, M.
    BRITISH JOURNAL OF DERMATOLOGY, 2009, 161 (01) : 134 - 139
  • [27] Role of credence and health information in determining US consumers' willingness-to-pay for grass-finished beef
    Umberger, Wendy J.
    Boxall, Peter C.
    Lacy, R. Curt
    AUSTRALIAN JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS, 2009, 53 (04) : 603 - 623
  • [28] Supply chain transparency and willingness-to-pay for refurbished products
    Duan, Yanji
    Aloysius, John A.
    INTERNATIONAL JOURNAL OF LOGISTICS MANAGEMENT, 2019, 30 (03) : 797 - 820
  • [29] Willingness-to-pay for food safety: an experimental investigation of quality certification on bidding behaviour
    Rozan, A
    Stenger, A
    Willinger, M
    EUROPEAN REVIEW OF AGRICULTURAL ECONOMICS, 2004, 31 (04) : 409 - 425
  • [30] Consumers' willingness to pay for organic products in Thailand
    Sriwaranun, Yaowarat
    Gan, Christopher
    Lee, Minsoo
    Cohen, David A.
    INTERNATIONAL JOURNAL OF SOCIAL ECONOMICS, 2015, 42 (05) : 480 - 510
12345