Hotel internet marketing channels and purchase decision

被引：0
|
作者：
Amrahi, A. M. [1 ]
Radzi, S. M. [1 ]
Nordin, S. K. A. [1 ]
机构：
[1] Univ Teknol MARA, Selangor, Malaysia
来源：
HOSPITALITY AND TOURISM: SYNERGIZING CREATIVITY AND INNOVATION IN RESEARCH | 2014年
关键词：
internet; direct marketing channel; indirect marketing channel; purchase decision; hotel industry;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper aims to investigate the relationship between hotel internet marketing channels and customer purchase decision of 5 star hotel in Kuala Lumpur. A quantitative approach used in this paper where instrumentation design based from previous research methodology. Questionnaire distributed to all 5 star hotels in Kuala Lumpur official Facebook fan page using an online survey provider. From the findings, there is a significant relationship between hotel internet marketing channels and purchase decision. This paper only focused on 5 star hotels in Kuala Lumpur, and if this study can be done towards 5 star hotels in Malaysia could be beneficial. This paper provides not only knowledge about the channels, but the practitioner also can know how the customer perceived when they get promotion from them.
引用
收藏
页码：455 / 459
页数：5
相关论文
共 50 条
  • [31] DIGITAL MARKETING: THE INFLUENCE OF DIGITAL SOCIAL MEDIA ON THE PURCHASE DECISION PROCESS OF ACCOMODATION CONSUMERS
    da Silva Barbosa, Leonia Sonalis
    de Andrade-Matos, Mariana Bueno
    Costa Perinotto, Andre Riani
    PODIUM-SPORT LEISURE AND TOURISM REVIEW, 2020, 9 (01): : 154 - 170
  • [32] DEVELOPING A MARKETING PROGRAM TO INITIATE SALES OF A NEW TECHNOLOGY PRODUCT - 6 PURCHASE DECISION INFLUENCES AND CORRESPONDING MARKETING STRATEGIES
    FRANTZ, MG
    INNOVATION AT THE CROSSROADS BETWEEN SCIENCE AND TECHNOLOGY, 1989, : 199 - 206
  • [33] ONLINE MARKETING CHANNELS: A SYSTEMATIC LITERATURE REVIEW OF MARKETING MODELS FOR INTERNET ADVERTISING AND A NEW COMPARATIVE APPROACH
    Angeloni, Silvia
    Rossi, Claudio
    BUSINESS MANAGEMENT THEORIES AND PRACTICES IN A DYNAMIC COMPETITIVE ENVIRONMENT, 2019, : 1572 - 1572
  • [34] Social Network Sites (SNS) as purchase intention predictor for foodservice marketing on students with access to internet
    Bin Jais, Ahmad Sahir
    See, Toh Poh
    CURRENT ISSUES IN HOSPITALITY AND TOURISM RESEARCH AND INNOVATIONS, 2012, : 429 - 433
  • [35] Internal Marketing and Hotel Performance
    Isll, Turkoz
    Akyol, Ayse
    ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH, 2008, 19 (01): : 149 - 154
  • [36] Product purchase by Internet
    不详
    AIRCRAFT ENGINEERING AND AEROSPACE TECHNOLOGY, 1998, 70 (01): : 87 - 87
  • [37] THE IMPULSIVITY IN INTERNET PURCHASE
    Siqueira, Luciene Diana
    Marques de Castro, Adriana Domingues
    de Carvalho, Julio
    Farina, Milton Carlos
    REVISTA ELETRONICA DE ESTRATEGIA E NEGOCIOS-REEN, 2012, 5 (01): : 253 - 279
  • [38] The internet and home purchase
    Palm, R
    Danis, M
    TIJDSCHRIFT VOOR ECONOMISCHE EN SOCIALE GEOGRAFIE, 2002, 93 (05) : 537 - 547
  • [39] BETTER MARKETING AT THE POINT OF PURCHASE
    QUELCH, JA
    CANNONBONVENTRE, K
    HARVARD BUSINESS REVIEW, 1983, 61 (06) : 162 - 169
  • [40] MARKETING OR COMMUNICATION AT POINT OF PURCHASE?
    Kollarova, Daniela
    Ungerova, Magdalena
    PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION, VOL II, 2014, : 503 - 509
12345