The effects of perceived value on loyalty: the moderating effect of market orientation adoption

被引：14
|
作者：
Polo Pena, Ana Isabel [1 ]
Frias Jamilena, Dolores Maria [1 ]
Rodriguez Molina, Miguel Angel [1 ]
机构：
[1] Univ Granada, Fac Business & Management, Dept Mkt & Market Res, Campus Cartuja S-N, E-18071 Granada, Spain
来源：
SERVICE BUSINESS | 2017年 / 11卷 / 01期
关键词：
Service firms; Market orientation; Moderating effect; Perceived value; Loyalty; CUSTOMER LOYALTY; SERVICE QUALITY; RURAL TOURISM; SATISFACTION; PERFORMANCE; MODEL; PERCEPTIONS; CONSUMPTION; IMPACT; INVOLVEMENT;
D O I：
10.1007/s11628-016-0303-8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper aims to identify the moderating effect of service firms' adoption of market orientation on key variables of consumer behavior, namely perceived value and loyalty. The study took a business-to-customer perspective. First, the adoption of market orientation was measured, from the firm's point of view. Second, customer perceptions were analyzed, using the two variables perceived value and loyalty. The sample comprised 100 service firms and 572 of their customers. The present work provides original insights, identifying that the effect of perceived value on loyalty depends on other variables external to the consumer, such as the market orientation approach.
引用
收藏
页码：93 / 116
页数：24
相关论文
共 50 条
  • [21] The moderating effect of perceived transparency and accountability on the adoption of mobile government services
    Mensah, Isaac Kofi
    Adams, Samuel
    Luo, Chuanyong
    INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, 2023, 21 (01) : 54 - 73
  • [22] The moderating effect of perceived transparency and accountability on the adoption of mobile government services
    Mensah, Isaac Kofi
    Adams, Samuel
    Luo, Chuanyong
    International Journal of Mobile Communications, 2022, 21 (01): : 54 - 73
  • [23] The Moderating Effect of Motivation to Comply and Perceived Critical Mass in Smartphones' Adoption
    Illia, Abdou
    Lawson-Body, Assion
    Lee, Simon
    Akalin, Gurkan, I
    INTERNATIONAL JOURNAL OF TECHNOLOGY AND HUMAN INTERACTION, 2018, 14 (03) : 21 - 38
  • [24] The Effect of Perceived Value, Trust, and Commitment on Patient Loyalty in Taiwan
    Huang, Ing-Chung
    Du, Pey-Lan
    Lin, Long-Sheng
    Liu, Ting-Yu
    Lin, Tsai-Fei
    Huang, Wei-Chang
    INQUIRY-THE JOURNAL OF HEALTH CARE ORGANIZATION PROVISION AND FINANCING, 2021, 58
  • [25] The moderating effect of brand orientation on inter-firm market orientation and performance
    Tajeddini, Kayhan
    Ratten, Vanessa
    JOURNAL OF STRATEGIC MARKETING, 2020, 28 (03) : 194 - 224
  • [26] Omnichannel Integration Quality, Perceived Value, and Brand Loyalty in the Consumer Electronics Market: The Mediating Effect of Consumer Personality
    Asare, Charles
    Majeed, Mohammed
    Cole, Nana Arko
    ADVANCES IN INFORMATION COMMUNICATION TECHNOLOGY AND COMPUTING, AICTC 2021, 2022, 392 : 29 - 45
  • [27] The interplay of costs, trust and loyalty in a service industry in transition: The moderating effect of smartphone adoption
    de Reuver, Mark
    Nikou, Shahrokh
    Bouwman, Harry
    TELEMATICS AND INFORMATICS, 2015, 32 (04) : 694 - 700
  • [28] Determinants of customer loyalty in the Korean smartphone market: Moderating effects of usage characteristics
    Kim, Moon-Koo
    Wong, Siew Fan
    Chang, Younghoon
    Park, Jong-Hyun
    TELEMATICS AND INFORMATICS, 2016, 33 (04) : 936 - 949
  • [29] Investigating the Effect of Green Brand Innovation and Green Perceived Value on Green Brand Loyalty: Examining the Moderating Role of Green Knowledge
    Jalu, Gebeyehu
    Dasalegn, Goshu
    Japee, Gurudutta
    Tangl, Anita
    Boros, Anita
    SUSTAINABILITY, 2024, 16 (01)
  • [30] Quality market orientation -: Tourist agencies' perceived effects
    Bigné, JE
    Andreu, L
    Küster, I
    Blesa, A
    ANNALS OF TOURISM RESEARCH, 2005, 32 (04) : 1022 - 1038
12345