Influencing Factors of Sports Consumption: Provincial Evidence in China

This paper made qualitative analysis about influencing factors of sports consumption using of mathematical methods, and makes empirical analysis based on China's provincial data of sports consumers from 31 provinces, municipalities and autonomous regions in 2009. The results show that, both material and cultural factors can impact sports consumption. The income level is the main factor and it basically determines the sports consuming behavior of the residents. And other factors, such as basic sports facilities, leisure time and cultural values of consumption, are associated with residents' decision-making on sports consumption, but they all have very little effects.