The Holly Bough Service at Liverpool Cathedral: a location and occasion for encounter?

The aim of the present paper, set within the developing science of cathedral studies, was to analyse the qualitative comments added by 113 of the 567 participants who submitted responses to a quantitative survey while attending the Holly Bough Service in Liverpool Cathedral on the afternoon of the Fourth Sunday of Advent 2019. These qualitative comments added depth and texture to the quantitative responses to illuminate five core aspects of the participants' experience: the aesthetic and spiritual qualities of the Cathedral; the aesthetic and spiritual qualities of the Holly Bough Service; the aesthetic and spiritual qualities of the Cathedral's musical tradition; the wider sense of connection with the Cathedral; and the impact of the ministry of the Cathedral clergy. The qualitative comments also drew attention to matters for further reflection by the Cathedral. Conclusions are drawn regarding the general effectiveness of Cathedrals within an increasingly secular environment, and the specific effectiveness of Liverpool Cathedral's mission strategy of 'Encounter'.