The Science of Cathedral Studies: Exploring Demographic Profile, Motivational Intentions, and Perceived Impact among those Attending the Holly Bough Service in Liverpool Cathedral

The Holly Bough service is a unique pre-Christmas event, combining musical excellence and theological depth, crafted by the founding dean of Liverpool Cathedral in the early twentieth century for the Fourth Sunday of Advent. Located within the developing science of cathedral studies, this paper analyses the demographic profile, motivational intention (drawing on religious orientation theory) and perceived impact on spiritual wellbeing (drawing on Fisher's four dimensional model) among 564 participants who completed a detailed survey at the service held in 2019. The data demonstrated a mix of ages, a sense of Anglican commitment to this form of event-belonging by those who return year-on-year and invite friends to join them, and a perceived beneficial impact on all four dimensions of spiritual wellbeing.