THE DETERMINANTS OF EXPORT MARKETING ACTIVITIES IN SMALL AND MEDIUM-SIZED ENTERPRISES

被引:0
|
作者
Samadi, Behrang [1 ]
Hakimian, Hamed [2 ]
Rahimi, Babak [3 ]
Jamali, Seyed Kaveh
机构
[1] Asia Pacific Univ Technol & Innovat APU, Sch Mkt & Management, Kuala Lumpur, Malaysia
[2] Univ Putra Malaysia, Putra Business Sch, Serdang, Malaysia
[3] Multimedia Univ, Fac Management, Selangor, Malaysia
关键词
Iranian Little together with Channel Business; Foreign trade Choice Design; Move Advertising and marketing; FIRM PERFORMANCE; INTERNATIONAL-TRADE; MANUFACTURING FIRMS; ORIENTED BEHAVIOR; FINANCIAL FACTORS; DECISION-MAKERS; EMERGING MARKET; INNOVATION; STRATEGY; PRODUCT;
D O I
10.9756/INT-JECSE/V14I3.798
中图分类号
G76 [特殊教育];
学科分类号
040109 ;
摘要
This particular thesis can be a research straight into deciding aspects that will affect foreign trade advertising and marketing amongst Iranian Small , and Medium-sized Companies (SEMs). The particular foreign trade choice design which was recommended in this particular studies have already been created based upon several literatures. Some sort of cross-sectional industry analyze employed an extensive composition list of questions intended for info selection through 358 SMEs, which usually included transferring within Croatia. SPSS edition nineteen plus numerous files research method are already employed for information examination, and taking advantage of the particular Several Regression check features examined most homework ideas. Outcomes suggest of which elements for instance Technologies Intensiveness, Product or service charm, Administration competence, Govt assistance, in addition to Marketplace obstacles allow move advertising intended for Iranian SMEs. General, you will discover 7 investigate ideas are already offered, and even 6 ideas had been approved.
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页码:6305 / 6326
页数:22
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