The Impact of Electronic Word-of-Mouth on Young Consumers' Purchase Intention in Hong Kong

被引：0

作者：

Lam, Aris Y. C. ^{[1
]}

Lau, Mei Mei ^{[1
]}

Cheng, Calvin ^{[1
]}

Wong, Ming Yan ^{[1
]}

机构：

[1] Hong Kong Polytech Univ, Sch Profess Educ & Execut Dev, Hong Kong, Peoples R China

来源：

2019 10TH INTERNATIONAL CONFERENCE ON E-EDUCATION, E-BUSINESS, E-MANAGEMENT AND E-LEARNING (IC4E 2019) | 2019年

关键词：

Electronic word-of-mouth; information credibility; purchase intention; utilitarian; hedonic; social media;

D O I：

10.1145/3306500.3306577

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

This study focuses on the impact of electronic word-of-mouth on young consumers' purchase intention in cosmetic industry in Hong Kong. A research model was constructed to investigate the impact of electronic word-of-mouth on purchase intention of consumers, influenced by social media browsing intention and mediated by information credibility. A survey was conducted with a sample of 173 respondents and a quantitative approach was used to validate the research model. The research results concluded that electronic word-of-mouth has a positive influence on information credibility, which in turn predicts young consumers' purchase intention.

引用

页码：329 / 333

页数：5

共 50 条

[41] Corporate reputation and its impact on consumers' word-of-mouth behavior
Liu Yuyu
Liu Jun
Song Jiwen
INTERNATIONAL JOURNAL OF PSYCHOLOGY, 2008, 43 (3-4) : 599 - 599
[42] The Impact of Social Motivations on Word-of-Mouth Generation by Japanese Consumers
Parry, Mark E.
Yang, Xiaoming
Takemura, Masaaki
JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 2021, 33 (02) : 115 - 136
[43] Understanding the Influence of Electronic Word-of-Mouth on Outbound Tourists' Visit Intention
Wang, Ping
DIGITAL SERVICES AND INFORMATION INTELLIGENCE, 2014, 445 : 33 - 45
[44] An Empirical Study on Word of Mouth Affecting Consumers' Low Carbon Purchase Intention
Zheng, Pei
Zhao, Jianhui
He, Yanhuan
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017, : 1073 - 1084
[45] RESEARCH ON INFLUENCE OF WORD-OF-MOUTH ON OTC DRUGS PURCHASE INTENTION BASED ON SOCIAL NETWORK
Duan, Q.
BASIC & CLINICAL PHARMACOLOGY & TOXICOLOGY, 2016, 118 : 20 - 20
[46] Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes
Zniva, Robert
Weitzl, Wolfgang J.
Mueller, Julian M.
Schneider, Andrea
ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2020, 2020, : 62 - 69
[47] Study of the influence of social network based word-of-mouth communication over purchase intention
Duan, Q.
Journal of Mechanical Engineering Research and Developments, 2016, 39 (02): : 413 - 420
[48] PRODUCT BROWSING ON SOCIAL MEDIA: EXAMINING THE MOTIVATION AND INFLUENCE ON WORD-OF-MOUTH AND PURCHASE INTENTION
Rachman, Mohamad Fauzi
Alversia, Yeshika
Arviansyah
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020), 2020, : 227 - 243
[49] Effect of Word-of-Mouth Communication and Consumers' Purchase Decisions for Remanufactured Products: An Exploratory Study
Qi, Xiaolie
Kuik, Swee
SUSTAINABILITY, 2022, 14 (10)
[50] THE INFLUENCE OF UNVERIFIED NEWS AND ELECTRONIC WORD-OF-MOUTH ON CUSTOMER SATISFACTION AND PURCHASE INTENTION: AN EMPIRICAL STUDY ON THE FOOD AND BEVERAGE INDUSTRY
Duong, Ngoc-Hong
Duong, Chi Viet
Ba, Thien Kim Nguyen
Tran, Bao Tran
Thai, Minh Chau
INNOVATIVE MARKETING, 2025, 21 (01)

← 1 2 3 4 5 →