Research on the Influencing Factors of Consumer Purchasing intention to Electric Vehicles in China

Electric vehicles have become a new focus in the car market under the situation of oil shortage and the initiation of the energy conservation and environmental protection. It is an important subject for the Chinese government and the car enterprises to make electric vehicles be popular in the private consumer market. Based on the theory of consumer purchasing behavior and combined with the actual sales situation of the electric vehicles, this paper designs a questionnaire with 40 variables to get into depth of the influencing factors of consumer purchasing behavior to electric vehicles. After the sampling survey being conducted in the country, it analyzes the influencing factors of consumer, purchasing behavior to electric vehicles in China by using the Factor Analysis. Some countermeasures and suggestions are provided in order to speed up the popularization process of the electric vehicles in China.