ASSESSMENT OF SPA SERVICES QUALITY IN LITHUANIA: CUSTOMER'S VIEWPOINT

Growing attention to quality of life of people caused changes not only in the thinking of customers, but also in providing and consumption of the specific services. Customers of services are interested in wellness and sport services that provide wellbeing and bring input to understanding of qualitative life. Interest of society to the healthy lifestyle, conception of health person induces to look to these services, their qualitative measurements more precisely. As interest to the sport and wellness services that are related to relaxation in water, swimming pools, various eddy baths appeared not so long ago, there are to fewer surveys that enable to develop the qualitative parameters in these services that are appreciated by customers. Summarizing scientific researches it is possible to predicate that SPA service is one of the classes of services that are investigated in scientific researches poorly. A goal of this paper is to to develop concept of SPA services and framework of these services quality assessment; to perform a survey in Lithuania on the background of this framework. There is a concept of SPA services described in this article. Developing the criteria of estimation of SPA services quality, a framework of assessment of SPA services quality on the customer's viewpoint is prepared. Methodology of the research is based on survey of SPA customers in Lithuania. On the base of the research data an assessment of quality of sport and wellness services to that water procedures are used on customer's viewpoint is presented.