Grey Measure Model for the Integration of Culture and Tourism Industry

The complementarity of culture and tourism industry determines the inevitability of the integration of the two. Exploring the integration and development of the cultural industry and the tourism industry is of great significance to the development potential of the two major industries and the upgrading of the tertiary industry structure. Based on the grey relational theory, this paper constructs a gray measure model to measure the degree of integration between industries. Then, taking the integration development of Yangling Agricultural Science City culture and tourism industry as an example, and using this model to measure the integration of culture and tourism industry. It is concluded that the level of integration is low and the overall trend is slowly rising. Finally, the paper gives the countermeasures to promote the integration of culture and tourism industry.