Auto insurance marketing strategy in mainland China

被引：0

作者：

Luan, Zhiqiang ^{[1
]}

Meng, Fanxi ^{[1
]}

Zhong, Zhanrong ^{[1
]}

机构：

[1] China Agr Univ, Int Coll Beijing, Beijing 100083, Peoples R China

来源：

Fifth Wuhan International Conference on E-Business, Vols 1-3: INTEGRATION AND INNOVATION THROUGH MEASUREMENT AND MANAGEMENT | 2006年

关键词：

premium rate; auto insurance; insurance acceptance; claims settlement;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper introduces the functions, sorts and contents of auto insurance, and analyzes the environment of China from the regulations and laws of auto insurance and the current status of China's auto insurance market with compare different premium rate of different domestic insurance companies. The paper also addresses the chances and the challenges from the foreign insurance companies and the influence from the stock market. A market strategy for the domestic insurance companies is proposed.

引用

页码：1563 / 1571

页数：9

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