Between Studio and Catwalk-Artists in Fashion Magazines

Looking at photographs of artists in their studios during the 1940s and 1950s, fashion spreads of artists as models in the 1960s and the early 1970s and in current fashion spreads, this article traces the shifting modes of representation from studio to catwalk. Paying attention to magazines as "instruction manuals," the term "model" is used to understand the staging of the artist. In looking closely at how images of artists arc integrated in the magazines' layout, it is argued that fashion magazines assign a creative potential to the artist, which first is connected to their work in the studio but which also extends to include the self-creation and reflection of the artists' identity. This twofold creativity is variously staged, making the artists attractive to the readers and finally setting out a role model for them "on the catwalk."