Research on the Influence Mechanism of Consumers' Purchase Intention of Electric Vehicles Based on Perceived Endorsement: A Case Study of Chinese Electric Vehicle Start-Ups

被引：7

作者：

Zang, Yong ^{[1
]}

Qian, Jue ^{[1
]}

Jiang, Qianling ^{[2
]}

机构：

[1] Zhejiang A&F Univ, Coll Arts & Design, Hangzhou 311300, Peoples R China

[2] Jiangnan Univ, Sch Design, Wuxi 214122, Jiangsu, Peoples R China

来源：

WORLD ELECTRIC VEHICLE JOURNAL | 2022年 / 13卷 / 01期

关键词：

perceived endorsement; Chinese electric vehicle start-ups; purchase intention; LIFE-CYCLE ANALYSIS; WIDESPREAD ADOPTION; ROAD TRANSPORT; CO2; EMISSIONS; BRAND TRUST; PREFERENCES; IMPACT; POLICY; RISK; ACCEPTANCE;

D O I：

10.3390/wevj13010019

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

During the last decade, a number of electric vehicle start-ups have emerged in China. Although there have been quite a lot of studies on consumers' purchase decision of electric vehicles, it is not common in the case of electric vehicle start-ups. This paper puts forward the concept of perceived endorsement and discusses the relationship among perceived benefit, perceived risk, range anxiety, attitude and consumers' purchase intention and establishes a theoretical model of consumers' purchase intention towards electric vehicles from start-ups. A structural equation model was used to test the research model and the hypotheses of the model. The results indicate that perceived endorsement has a significant positive influence on perceived benefit and attitude, which then affects consumers' purchase intention, but range anxiety and perceived risk have no impact on purchase intention.

引用

页数：17