Social Media Influence on Diplomatic Negotiation: Shifting the Shape of the Table

被引:10
|
作者
Ashbrook, Cathryn Cluver [1 ,2 ]
Zalba, Alvaro Renedo [3 ,4 ]
机构
[1] Harvard Kennedy Sch, Future Diplomacy Project, 79 JFK St,Box 134, Cambridge, MA 02138 USA
[2] Harvard Kennedy Sch, Project Europe & Transatlant Relationship, Cambridge, MA 02138 USA
[3] Harvard Kennedy Sch, Belfer Ctr Sci & Int Affairs, Cambridge, MA 02138 USA
[4] Dept European Affairs, Cambridge, MA USA
关键词
negotiation; diplomatic negotiation; social media; diplomacy;
D O I
10.1111/nejo.12353
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Social media is changing not only the atmosphere in which international negotiations take place; it is also changing the very substance of the deals. Because of the pace and proliferation of social media, negotiators must read "weak signals" early on-and anticipate a quickly organized, highly motivated opposition. However, diplomatic negotiators still lack the tools to engage in this sort of anticipatory strategy design. This article examines two recent cases, one involving the Transatlantic Trade and Investment Partnership and the other involving a German Constitutional Court's ruling on the European Central Bank's Public Debt Purchasing Program, in which social media had a highly disruptive, unanticipated impact on international negotiations-to the point of forcing negotiators' hands-and suggests institutional remedies to better anticipate the catalytic impact of advancing technology on diplomatic interactions.
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页码:83 / 96
页数:14
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