Toward a processual theory of transformation

被引:4
|
作者
Murray, Jeff B. [1 ]
Brokalaki, Zafeirenia [2 ]
Bhogal-Nair, Anoop [3 ]
Cermin, Ashley [1 ]
Chelekis, Jessica [4 ]
Cocker, Hayley [5 ]
Eagar, Toni [6 ]
McAlexander, Brandon [1 ]
Mitchell, Natalie [7 ]
Patrick, Rachel [8 ]
Robinson, Thomas [9 ]
Scholz, Joachim [10 ]
Thyroff, Anastasia [11 ]
Zavala, Mariella [12 ]
Zuniga, Miguel A. [13 ]
机构
[1] Univ Arkansas, Fayetteville, AR 72701 USA
[2] Univ Leicester, Leicester, Leics, England
[3] De Montfort Univ, Leicester, Leics, England
[4] Brunel Univ, London, England
[5] Univ Lancaster, Lancaster, England
[6] Australian Natl Univ, Canberra, ACT, Australia
[7] Univ North Florida, Jacksonville, FL 32224 USA
[8] Univ Wyoming, Laramie, WY 82071 USA
[9] City Univ London, London, England
[10] Brock Univ, St Catharines, ON, Canada
[11] Clemson Univ, Clemson, SC 29631 USA
[12] Univ Calif Irvine, Irvine, CA 92717 USA
[13] Morgan State Univ, Baltimore, MD 21239 USA
关键词
Critical theory; Cultural studies; Processual theory; Social change; Consumer culture; Transformative consumer research; EMOTIONS;
D O I
10.1016/j.jbusres.2018.12.025
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper proposes that popular culture has the potential to be progressive, opening the possibility for social change and the motivation to drive it. Based on a hermeneutic analysis of twelve popular culture cases, a processual theory of transformation is constructed. Processual theories embrace and emphasize a dynamic temporal sequence where one conceptual category sets the stage for the next. They are useful in helping to explain how complex social processes unfold over time. The processual theory presented in this paper is based on four concepts: contradictions, emotions, progressive literacy, and praxis. This theory is useful to the TCR movement in three ways: first, the theory is descriptive, helping TCR researchers understand how society changes over time; second, the theory is prescriptive, enabling TCR researchers to think about potential social change strategies; and finally, the process used in this research serves as a paradigmatic frame for theory development in TCR.
引用
收藏
页码:319 / 326
页数:8
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