Proximity Marketing as an Enabler of Mass Customization and Personalization in a Customer Service Experience

被引：20
|
作者：
Levesque, Nataly [1 ]
Boeck, Harold [1 ]
机构：
[1] Univ Quebec Montreal, ESG, Sch Management, Montreal, PQ, Canada
来源：
MANAGING COMPLEXITY | 2017年
关键词：
SATISFACTION INDEX;
D O I：
10.1007/978-3-319-29058-4_32
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：405 / 420
页数：16
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