Nursing Care Preferences among Filipino Elderly: A Conjoint Analysis

While nursing care has been investigated in the context of patient satisfaction, health care delivery, nursing skill, and patient centered care, elderly patients' nursing care preferences have not been fully explored nor identified from the lens of utility analysis. This study is a purposive sample of 300 Filipino geriatric patients from the regions of Calabarzon and National Capital Region (NCR) participated and were asked to rank cards from 1 to 12 relative to the following five attributes: waiting response time, nursing uniform, empathetic capacity through time spent and eye contact, and nursing skill based on their preferences. Results of conjoint analysis via Sawtooth Software 18 indicated that nurse attire was the most important attribute (57.26%) while empathetic capacity through eye contact was least important to Filipino elderly (2.27%). Significant differences were found in the respondents' profile. Among the given attributes, nursing uniform had the most impact in determining an elderly choice of services. Conversely, eye contact had minimal importance. In the health care setting, utilization of this study would allow nursing care to refocus nursing care delivery to maximize satisfaction and hospital loyalty. Future research may explore the cultural and regional differences in terms of preferences among the elderly.