Co-Development of Supply Chain in the BOP Markets

被引：4

作者：

Kuo, Tsai Chi ^{[1
]}

Shiang, Wei-Jung ^{[1
]}

Hanafi, Jessica ^{[2
]}

Chen, Sz Ying ^{[1
]}

机构：

[1] Chung Yuan Christian Univ, Dept Ind & Syst Engn, Taoyuan 32023, Taiwan

[2] Univ Pelita Harapan, Dept Ind Engn, Tangerang 15811, Banten, Indonesia

来源：

SUSTAINABILITY | 2018年 / 10卷 / 04期

关键词：

bottom of the pyramid (BOP); supply chain management; importance performance analysis; THE-PYRAMID MARKET; BUSINESS MODELS; BOTTOM; BASE; PERFORMANCE; MANAGEMENT; DESIGN; ENERGY; CREATION; VOIDS;

D O I：

10.3390/su10040963

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The challenge for enterprises to enter the market in the bottom of the pyramid (BOP) segment is to revise their supply chain design. This article compiles the cases that demonstrate how enterprises can successfully enter BOP markets. Factors are extracted and analyzed according to the stages of the value chain and the supply chain. Furthermore, the Importance-Performance Analysis (IPA) is used to explore the gap and the opportunities for improvement. Also, the multinational enterprises (MNEs) in Taiwan and local manufacturers in Indonesia are compared for their suitability to the different business strategies. Results of these analyses could serve as a gap analysis tool for decision-making and business strategies entering the BOP market.

引用

页数：14

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