The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective

被引：85
|
作者：
Yu, Wantao [1 ]
Ramanathan, Ramakrishnan [2 ]
Nath, Prithwiraj [3 ]
机构：
[1] Univ E Anglia, Norwich Business Sch, London E1 7EZ, England
[2] Univ Bedfordshire, Dept Business Syst, Sch Business, Luton LU2 8LE, Beds, England
[3] Univ E Anglia, Norwich Business Sch, Norwich NR4 7TJ, Norfolk, England
来源：
INDUSTRIAL MARKETING MANAGEMENT | 2014年 / 43卷 / 01期
关键词：
Marketing capability; Operations capability; Financial performance; Retail; UK; RESEARCH-AND-DEVELOPMENT; COMPETITIVE ADVANTAGE; BUSINESS STRATEGY; FIRM PERFORMANCE; ORIENTATION; INTEGRATION; FRAMEWORK; VIEW; FIT;
D O I：
10.1016/j.indmarman.2013.07.014
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Drawing upon the resource-based view (RBV) of the firm, this study investigates the relationships among marketing capability, operations capability, and financial performance. Using archival data of 186 retail firms in the UK, we find that that marketing capability has a significant impact on operations capability, and that operations capability is significantly and positively related to retail efficiency. The results also suggest that operations capability fully mediates the relationship between marketing capability and financial performance. The findings of this study provide practical insights for practicing managers to consider when developing functional capabilities in order to achieve superior financial performance. (C) 2013 Elsevier Inc. All rights reserved.
引用
收藏
页码：25 / 31
页数：7
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