ACHIEVING BUSINESS EXCELLENCE THROUGH QUALITY OF LOGISTICS MANAGEMENT AND MEASURING IT

In the age of global expansion of business operations and contemporary way of life rapid growth of material and information flows in various companies and between them is being achieved, and is thus becoming more and more difficult to manage. Have business functions in companies been dealt With separately until now (purchase, production, finances, sale etc.), today, the emphasis is put on their integration or correlation. By studying supply chains in a company and between business partners, companies can gain competitive advantage and can become more adjustable, taking into account the increasingly, changing market circumstances. This creates a mechanism that aims to meet consumer demands and expectations as holistically as possible. Taking all activities into account, it is logistics management that plays a key role as an answer and strategy of companies that are facing the challenges of the new millennium. Based on the numerous mega-trends(2) which influence many a business subject, this article aims to explain how the strategic importance of logistics management is increasing. The latter is not to he dealt with one-sidedly as a cost. Moreover, the key aspects such as competitiveness as well as long-term existence of a company are also to be taken into consideration.