Market Visioning of New Product Development of SMEs: An International Comparison between China and Russia

被引：0

作者：

Ge Baoshan ^{[1
]}

Dong Baobao ^{[1
]}

机构：

[1] Jilin Univ, Sch Management, Changchun, Peoples R China

来源：

PROCEEDINGS OF THE TENTH WEST LAKE INTERNATIONAL CONFERENCE ON SMALL & MEDIUM BUSINESS, VOLS I AND II | 2008年

关键词：

Market visioning; New peoduct development; SMEs;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

New product development is crucial for the growth and development of small and medium-sized enterprises, so the market visioning of new product is key to new product development process and performance. Based on the seven indexes developed by Shiu and Walker, an international comparison is done between Chinese and Russian SMEs. Conclusions are drawn and future researches are discussed in the end.

引用

页码：735 / 738

页数：4

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