HOW PUBLIC RELATIONS PROFESSIONALISM INFLUENCES CORPORATE SOCIAL RESPONSIBILITY: A SURVEY OF PRACTITIONERS

被引：15

作者：

Kim, Soo-Yeon ^{[1
]}

Reber, Bryan H. ^{[2
]}

机构：

[1] Univ Florida, Coll Journalism & Commun, Gainesville, FL 32611 USA

[2] Univ Georgia, Grady Coll Journalism & Mass Commun, Athens, GA 30602 USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2009年 / 86卷 / 01期

关键词：

DECISION-MAKING; STANDARDS; PERFORMANCE; PERCEPTIONS; EDUCATION; GENDER;

D O I：

10.1177/107769900908600110

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This national survey (N=289) explored how public relations practitioners' professionalism is associated with their attitudes toward corporate social responsibility (CSR). Results showed that practitioners with high professionalism have more positive attitudes toward CSR. Practitioners' longer little in the job and larger PR department size positively affect professionalism. Women have more positive attitudes toward CSR than men, and older practitioners have more positive attitudes toward CSR than younger practitioners.

引用

页码：157 / 174

页数：18

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