HOW PUBLIC RELATIONS PROFESSIONALISM INFLUENCES CORPORATE SOCIAL RESPONSIBILITY: A SURVEY OF PRACTITIONERS

This national survey (N=289) explored how public relations practitioners' professionalism is associated with their attitudes toward corporate social responsibility (CSR). Results showed that practitioners with high professionalism have more positive attitudes toward CSR. Practitioners' longer little in the job and larger PR department size positively affect professionalism. Women have more positive attitudes toward CSR than men, and older practitioners have more positive attitudes toward CSR than younger practitioners.