Connecting cognition and consumer choice

被引：29

作者：

Bartels, Daniel M. ^{[1
]}

Johnson, Eric J. ^{[2
]}

机构：

[1] Univ Chicago Booth Sch Business, Chicago, IL 60637 USA

[2] Columbia Business Sch, New York, NY 10027 USA

来源：

COGNITION | 2015年 / 135卷

关键词：

Consumer behavior; Decision making; Judgment; Learning; Mental representation; Context effects; CONTEXT; DECISION; MODEL; SEARCH; CATEGORIZATION; ALTERNATIVES; MEMORY; ATTRACTION; COMPROMISE; VIOLATIONS;

D O I：

10.1016/j.cognition.2014.11.024

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

We describe what can be gained from connecting cognition and consumer choice by discussing two contexts ripe for interaction between the two fields. The first context effects on choice has already been addressed by cognitive science yielding insights about cognitive process but there is promise for more interaction. The second is learning and representation in choice where relevant theories in cognitive science could be informed by consumer choice, and in return, could pose and answer new questions. We conclude by discussing how these two fields of research stand to benefit from more interaction, citing examples of how interfaces of cognitive science with other fields have been illuminating for theories of cognition. (C) 2014 Elsevier B.V. All rights reserved.

引用

页码：47 / 51

页数：5

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