Research on the Decision Making Model of Purchasing Second-hand Car

In recent years, with China's rapid economic growth the price of cars constantly falls and people's mature idea of consumption as well as higher requirement for life ignite sky rocketing consumption for cars. The second-hand car market, as one of the automotive aftermarkets ushers an unprecedented golden age. Consumers are the key for the survival of second-hand car market, therefore, correctly mastering the basic principle of consumer decision-making, and which factors shall influence their purchasing are helpful to make market strategy and management strategy. This paper firstly reviews relevant researches on consumer decision-making and take second-hand car consumers as the research objectives based on existing research to carry out questionnaire. What's more, based on data analysis on effective questionnaire with Engel's model theory, this paper analyzes five influential factors such as the problem recognition, information search, solution evaluation and selection, purchase decision implementation, and post-purchase behavior to finally come up with the decision making model for second-hand car consumers.