Strategic fit between innovation strategies and supply chain strategies: a conceptual study

Considering the importance of innovation and supply chain (SC) management for firms' competitiveness and the growing interest for the relationship between these two areas, this conceptual paper aims to answer the following research question: how does the fit between the different innovation strategies and SC strategies influence business performance? A literature review was conducted as the basis for developing a conceptual framework, using the principles of resource-based view and contingency theory. Different innovation and SC strategies are studied and discussed with respect to the expected effects of fit on business performance. Five propositions and a conceptual framework are presented showing the complexity of the relationship between both strategies. The conceptual model put forward helps to advance research in the area allowing for an interrelationship between innovation and SC strategies, something that has not been adequately researched, and provides insights for managers who are seeking substantive improvement of business performance.