A Case Study of Small and Medium-sized Enterprises' Entrepreneurial Models Based on Independent Innovation

Independent innovation is the driving force for the development of enterprises, especially small and medium-sized enterprises (SMEs). This paper studies a small radio and television broadcasting equipment manufacturer called CG's entrepreneurial journey, analyzes the company's "technological innovation + brand internationalization + social capital integration" entrepreneurial model, and finds that this mixed independent innovation model can enhance a company's independent innovation capacity and competitiveness, and thus it quickly occupied the market. The research findings can provide something positive for SMEs in developing countries to draw on.