CULTURE MANAGEMENT KEY CHALLENGES IN CHANGING ECONOMIC ENVIRONMENT

This article analyzes culture management theoretical aspects and identifies key challenges in the context of ever changing economic environment. In times of changing economic conditions (including the rise of creative economy) it is important to summarise theoretical aspects of culture management providing the structure of culture management concept and identifying key challenges, which various public and private cultural organizations must face in the context of different economic conditions in a particular country. To increase the level of culture management efficiency, also taking into consideration developing of a creative economy through creative industries, theoretical/methodological analysis of New Public Governance signs should also be distinguished. Using meta-analysis methodology the article focuses on the culture management theoretical basis and practical changes in the context of New Public Governance.