Marketing technology management: An emerging function and a process for the management of a core competence

被引：0
|
作者：
Alexandre, MT [1 ]
Furrer, O [1 ]
Sudharshan, D [1 ]
机构：
[1] Univ Illinois, Urbana, IL 61801 USA
来源：
2000 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS | 2000年 / 11卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this paper, we develop a literature-based argument in support of Marketing Technology Management. We suggest a process that may be used for the management of Marketing Technology. We conclude with the proposition that Marketing Technology Management is a core capability and that the organization of Marketing Technology Management needs further research.
引用
收藏
页码：63 / 71
页数：9
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