Regarding marketing problems as dynamic system theory problems

被引：0
|
作者：
Sandru, Ovidiu Ilie [1 ]
Sandru, Ioana Maria Diana [2 ]
机构：
[1] Univ Politehn Bucuresti, Dept Math 2, 313 Splaiul Independentei, Bucharest 060042, Romania
[2] Acad Econ Studies, Chair Business Adm UNESCO, Bucharest 010961, Romania
来源：
PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON MANAGEMENT, MARKETING AND FINANCES: ADVANCES IN MARKETING, MANAGEMENT AND FINANCES | 2009年
关键词：
marketing problem; management strategies; mathematical model; dynamic system; optimal control;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this paper we shall demonstrate that concrete marketing problems can be modeled by the abstract notion of dynamic system. This fact is beneficial for the economic practice, since it provides a convenient and reliable alternative, in order to establish best marketing strategies, namely the employment of the mathematical apparatus in solving optimization problems within the theory of dynamic systems. To the same extent, the results presented in this paper are beneficial for the theory of dynamic systems, because their utility area is extended over new fields, such as marketing policies.
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页码：183 / +
页数：2
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