Counter Memes and Anti-Legends in Online Welfare Discourse

被引：0
|
作者：
Mould, Tom [1 ]
机构：
[1] Butler Univ, Anthropol & Folklore, Indianapolis, IN 46208 USA
来源：
JOURNAL OF AMERICAN FOLKLORE | 2022年 / 135卷 / 538期
关键词：
Contemporary legends; anti; -legends; internet; memes; social welfare; social justice; race; social media; advocacy; INTERNET MEMES;
D O I：
暂无
中图分类号：
I27 [民间文学];
学科分类号：
030304 ;
摘要：
Using welfare memes as a case study, this research explores the characteristics and efficacy of counter memes, including anti-legend counter memes, as strategies for the critique of hegemonic discourse and pervasive stereotypes in the increasingly powerful realm of the internet and social media. Key findings suggest that while many memes that appear to counter dominant legends may do more harm than good, anti-legends as well as memes that target stigma are particularly effective due to competing strategies using parody, irony, and factual claims.
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页码：441 / 465
页数：26
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